Does My Restaurant Really Need a Website?
The answer is YES!
Your restaurant needs a website. In the 21st century, the fact is people don’t want to waste time physically browsing for a restaurant. Traffic is bad, Ubers are expensive, the price of fuel is highly inflated and that’s just scratching the surface therefore, it is no surprise that 90% of customers research online before eating out.
If you need more convincing on why you should get a website for your restaurant, we’ll do you a solid and give five!
First, a website is great for getting your name out there. When you go to Rome, do what Romans do. That being said, in the age of social media, you need to adapt or, forgive my being blunt, get canned! So get a website and get your restaurant’s name on people’s lips. And the good thing is, you have full autonomy of the image you want to portray on your website. You can put in the good reviews, the mouthwatering Mexican or Italian food you offer, your themed nights, etc.
Image courtesy of olena sergienko
Second, you can provide basic information on your website. Saves both your time and the customer’s time, which they will come to appreciate and give you five stars for efficiency. You can leave your menu, location- and even add a map to the restaurant, operating hours, payment methods, it would be a disaster waiting to happen if they came with cash and you don’t accept that, perhaps because of the pandemic. Your customers will thank you for this.
A website is also an opportunity to increase business. How? You wonder! Well, you can register your restaurant as a local business on Google Place. Once you do, when people search for fast food restaurants or Chinese restaurants near me, your restaurant will appear. This, my friend, is guaranteed to bring customers your way.
Also, on your website, you have the opportunity to highlight your unique selling point. E.g., Why should you go to Korean restaurant ‘Us’ instead of Korean restaurant ‘Them’? Because ‘Us’ offers a free bowl of Ramyeon for every meal ordered.
Lastly, in case it is not evident, people like to order in. This is why we have so many delivery apps coming up these days. I’m talking about Glovo, Jumia Foods, Uber, Bolt Foods, and probably a few others. Therefore, there is no reason your restaurant should be left behind. Get a website and offer customers an option to enjoy your fried chicken from the comfort of their homes.
Now as you consider that, take a look at some of the websites we have done for restaurants, admire and shoot us an email or give us a call.
Image courtesy of Jay wennington